Lead forms

The goal of a lead form is not to ask everything. It is to get enough signal to start the right follow-up.

Usually enough to start

• Name
• Email or phone
• One intent question

Helpful extras

• Price range
• Timeline
• Property type
• Whether they already have an agent

Keep the balance right

Long forms feel precise, but short forms usually convert better. Start short, then let the follow-up sequence gather the rest.